Laodicea was known for its great wealth. Christ told the Laodiceans to buy their gold from Him (real spiritual treasures). The city was proud of its cloth and dyeing industries. Christ told them to purchase white garments from Him
(His righteousness). Laodicea prided itself on its precious eye ointment that healed many eye problems. Christ told them to get medicine from Him to heal their eyes so they could see the truth. Christ was showing the Laodiceans that true value was not in material possessions but in a right relationship with God. Their possessions and achievements were valueless compared with the everlasting future of Christ’s Kingdom.
God would discipline this lukewarm church unless it turned from its indifference toward Him. God’s purpose in discipline is not to punish but to bring people back to Him. Are you lukewarm in your devotion to God? God may discipline you to help you out of your uncaring attitude, but He uses only loving discipline. You can avoid God’s discipline by drawing near to Him again through confession, service, worship, and studying His Word. Just as the spark of love can be rekindled in marriage, so the Holy Spirit can reignite our zeal for God when we allow Him to work in our heart.
Don’t be like the Laodiceans – what they could see and buy had become more valuable to them than what is unseen and eternal. Wealth, luxury, and ease can make people feel confident, satisfied, and complacent. But no matter how much you possess or how much money you make, you have nothing if you don’t have a vital relationship with Christ. How does your current level of wealth affect your spiritual desire? Instead of centering your life primarily on comfort and luxury, find your true riches in Christ.
(from the Life Application Study Bible – The NEW LIVING TRANSLATION)